It is a site designed for people who want to create their own lifestyle. Rather than passively receiving information about modern life and culture, webDICE allows users to search for the information they need and become information disseminators themselves. It combines the functionality of a portal site with a membership-based social network service.

Anyone can read all the articles without being a member, and individuals or businesses can become members regardless of referrals. By becoming a member, users can post comments and trackbacks on articles published by the editorial team. Users can also post their own information, such as event announcements, which will be immediately reflected on the homepage.

It is not a site that promotes consumerism but features advertisements and information that align with the concept of creating life. Users who want to post advertisements and articles and expect a response need to understand the unique features of webDICE. The site aims to present a diverse and rich world in a somewhat chaotic manner, allowing users to search and create their own usage patterns