Bing is Microsoft’s search brand, designed to help people find information and explore a wide range of online content. Its search experience provides access to webpages, images, videos, maps, news, and shopping results, bringing different kinds of discovery together in one place. Bing also features Copilot, offering an AI-assisted way to explore questions and seek information, alongside creative tools such as image and text creators.

Beyond search, the site connects users with services and destinations across Microsoft, including Microsoft 365 apps such as Word, Excel, PowerPoint, OneNote, Sway, and OneDrive, as well as Outlook, Calendar, and People. Visitors can also find MSN content and online games, use translation tools, and personalize their experience with features such as the Bing Wallpaper app. With practical search tools, media discovery, maps, and links to productivity and entertainment services, Bing serves as a broad digital starting point for everyday questions, research, and exploration