WeCircle is an innovative initiative focused on advancing the principles of circular economy in Porvoo and Eastern Uusimaa, Finland. The project connects small and medium-sized enterprises (SMEs) in the region, providing them with essential resources and support for sustainable growth within environmental limits. WeCircle offers hands-on workshops and learning modules designed to enhance the sustainability skills of participating businesses while promoting practical, concrete actions towards a circular economy.

The initiative encourages SMEs to transition from traditional consumption models to service-oriented approaches that emphasize sharing, renting, and recycling. In addition, WeCircle facilitates networking opportunities among businesses, fostering collaboration to identify and implement sustainable practices and pilots. The project nearly doubles its impact by linking with broader green transition efforts in the Kilpilahti area, creating a comprehensive roadmap for regional development in circular economy practices. By championing innovative solutions that minimize waste and maximize resource efficiency, WeCircle is building a more sustainable future for both businesses and the environment.