Wednesday is an influencer marketing software platform designed for startups, small businesses, solopreneurs, small agencies, and nonprofits. It helps users find and work with creators more efficiently, replacing time-consuming manual searches and spreadsheet-based workflows with tools for discovery, outreach, and relationship management. Its creator search uses filters to identify potential partners across major social platforms by industry, hashtag, keyword, and other campaign criteria. Users can also find creators similar to their top performers and brainstorm searches through a ChatGPT connection.

Wednesday supports outreach with personalized emails that can be sent directly from search results, and its built-in influencer relationship management tools help organize creator contacts, partnerships, campaigns, and tracking. A browser extension lets users discover and add creators while browsing social media. The platform offers a free starting option, with no credit card required, and says users can cancel anytime. Wednesday also provides influencer marketing resources, including a blog, usage guides, templates, FAQs, and free tools for auditing social accounts and checking engagement or followers across platforms such as Instagram, TikTok, YouTube, Twitch, Twitter, and Pinterest.