Wellbeing Economy is a prominent brand and collaboration of organizations, alliances, movements, and individuals focused on transforming the economic system. They advocate for an economy that serves both people and the planet, prioritizing quality of life and flourishing for all, while also ensuring harmony with the environment. In a Wellbeing Economy, the rules, norms, and incentives are designed to address the root problems of society and the multiple crises we face.

Their approach centers around the fundamental needs of Dignity, Nature, Purpose, Fairness, and Participation. By putting these needs at the core of its activities, the Wellbeing Economy Alliance aims to create a system that offers comfort, safety, happiness, and a restored natural world for all life. The Alliance believes that collaboration and togetherness are crucial for achieving this transformation.

They bring together multiple actors across regions, sectors, and levels of the system to influence societal values and norms. With over 400 organizations and 6 national governments already on board, their aim is to accelerate change together. For those interested in supporting their cause, they offer membership opportunities to learn from one another and participate in the movement.

With a focus on designing public policy, transforming business practices, and changing the narrative around the economy, they provide ample resources and case studies to guide individuals and organizations in their learning and practice. Overall, Wellbeing Economy is a trailblazing brand that strives for a future where the economy serves life and offers flourishing for all, while preserving our planet for future generations