Unclaimed brand
Our programs support autoimmune lifestyle changes with an actionable and supportive membership experience, no matter where you are in your autoimmune journey.
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Hex Code
Color name
RGB
HSL
CMYK
#18353A
Gable Green
24, 53, 58
189, 41, 16
59, 9, 0, 77
#E8EBEB
Black Haze
232, 235, 235
180, 7, 92
1, 0, 0, 8
#527C4B
Hippie Green
82, 124, 75
111, 25, 39
34, 0, 40, 51
WellTheory is a personalized autoimmune care brand offering evidence-based nutrition and lifestyle support for people with diagnosed autoimmune conditions or unresolved symptoms. Its membership is designed to complement existing healthcare, helping members address factors such as diet, stress, sleep, and movement through ongoing, individualized guidance.
Members receive a whole-body care plan informed by an intake assessment and, where appropriate, advanced testing. Their dedicated care team includes a licensed registered dietitian, a certified health coach, and a care coordinator. Services include one-to-one video coaching, unlimited messaging between sessions, progress tracking, education, and a supportive community. WellTheory supports more than 100 autoimmune and inflammatory conditions, including Hashimoto’s thyroiditis, rheumatoid arthritis, psoriasis, and Crohn’s disease.
The company also works with employers and health plans, offering programs intended to support members and help employers identify and manage autoimmune-related costs. Coverage may be available at no out-of-pocket cost for eligible members through participating employers or insurance plans.
Company type
Privately Held
Year founded
2020
Company size
2-10 employees
Autoimmune nutrition coaching
Virtual chronic-condition care
Employer autoimmune health benefits
At-home autoimmune testing
Inflammatory-condition lifestyle programs
How do I download the WellTheory logo?
The WellTheory logo comes in two versions: a logo and an icon. Download as SVG or transparent PNG.
What does WellTheory's branding look like?
The WellTheory wordmark is a dark, deep-teal serif logotype with distinctive, tightly connected letterforms that give the name a soft, human character. The visual system pairs restrained geometric sans-serif text with a pale, cool-neutral canvas, deep teal primary color, leafy green accents, and warm, natural-light photography of people, food, and wellness; rounded image corners and generous open space keep it calm and approachable.
What are WellTheory's brand colors?
The WellTheory color palette uses the hex codes #18353A, #E8EBEB and #527C4B.
The WellTheory name, logos and brand assets are trademarks of WellTheory and its affiliates. Brandfetch isn't affiliated with or endorsed by WellTheory. Their use is subject to WellTheory's brand guidelines.
