Well Vegan is a brand that launched in January 2012, originally as a meal planning subscription service for vegans. However, their focus has since shifted to recipe development, with their primary goal being to make eating vegan simple, delicious, and accessible. Founded by Katie Koteen, Well Vegan offers a vegan meal planning service that is both easy and affordable for those looking to follow a plant-based diet.

With almost four decades of diverse eating experience, Katie understands the challenge of feeding a vegan family on a budget and considers meal planning a hobby. Well Vegan's recipe developer and content creator, Kate Kasbee, draws inspiration from her travels and the flavors of her favorite parts of the world. Well Vegan also offers services such as recipe development, sponsored posts, food photography, and social media campaigns.

They have recently published their first cookbook, Frugal Vegan, aimed at helping readers create stunning plant-based meals that are both time and cost-effective