HUG AG is a celebrated Swiss brand, passionately dedicated to delivering enjoyment, natural goodness, and exceptional quality since its establishment in 1877. A family-run business now managed by the fifth generation, HUG strives to enrich everyday life with their delightful baked goods and innovative solutions. With a commitment to sustainability and social responsibility, HUG produces over 11,200 tons of high-quality baked products annually, catering to a diverse clientele, including both retail consumers and corporate clients.

Their product lineup features an array of delectable items, including traditional Swiss baked goods, available through various channels, such as their Chnusper-Läden and an online shop. HUG's mission emphasizes creating happiness for their customers while focusing on resource-conscious production methods. Under the leadership of co-directors Anna Hug and Marianne Wüthrich Gross, HUG embodies values of trust, tolerance, and entrepreneurial spirit, ensuring that quality and integrity remain at the heart of their operations. For over 145 years, HUG has been synonymous with Swiss tradition and excellence in baking.