Unclaimed brand
Every year West Virginia's Christmas City hosts the Holiday of Lights and the Hometown Christmas Festival. Our goal is to spread Christmas cheer to our City and Region.
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Hex Code
Color name
RGB
HSL
CMYK
#C40000
Guardsman Red
196, 0, 0
0, 100, 38
0, 100, 100, 23
#32208B
Jacksons Purple
50, 32, 139
250, 63, 34
64, 77, 0, 45
#5AABD7
Shakespeare
90, 171, 215
201, 61, 60
58, 20, 0, 16
West Virginia’s Christmas City is a seasonal holiday initiative in Bluefield, West Virginia, organized by the City of Bluefield and maintained by the Bluefield WV Economic Development Authority. Its centerpiece is the annual Holiday of Lights, which transforms Bluefield City Park into a festive drive-through display featuring more than 1.5 million lights and themed scenes. The event is part of the Hometown Christmas Festival, a community celebration that invites residents and visitors from across the region to share in the holiday spirit.
Festivities traditionally begin with the Christmas Tree Lighting and continue with activities for families throughout the season. Special events include the Mistletoe Market, a 5K challenge, hayrides, and opportunities to take photos with Santa. In 2026, the Holiday of Lights is set to add a custom maze open during regular operating hours, alongside additional holiday displays and activities. The website provides event information, directions, registration details, donation options, and suggestions for eating, shopping, and staying in Bluefield.
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Community and Society
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How do I download the West Virginia's Christmas City logo?
The West Virginia's Christmas City logo comes in two versions: a logo and an icon. Download as transparent PNG or JPEG.
What are West Virginia's Christmas City's brand colors?
The West Virginia's Christmas City color palette uses the hex codes #C40000, #32208B and #5AABD7.
The West Virginia's Christmas City name, logos and brand assets are trademarks of West Virginia's Christmas City and its affiliates. Brandfetch isn't affiliated with or endorsed by West Virginia's Christmas City. Their use is subject to West Virginia's Christmas City's brand guidelines.
