WFR Wholesale Fire & Rescue Ltd. As a wholesale distributor for Canadian emergency services, WFR focuses on manufacturing and distributing a comprehensive range of firefighting equipment for both municipal and industrial fire departments across Canada. The brand's mission is simple yet powerful: to provide the best possible equipment that enhances firefighter safety.

Recognizing a lack of product knowledge and service in the industry, WFR aims to fill this need by offering quality solutions and unparalleled support to its customers. With a vast warehouse stocked with products from hundreds of suppliers, including the latest technological advancements, WFR ensures that firefighters have access to tested and proven firefighting equipment. Located in Calgary, Alberta, WFR operates on the traditional territories of various Indigenous communities and acknowledges the importance of reconciliation.

The brand is committed to fostering connections with its customers, providing exceptional shipping and return services, and maintaining a strong commitment to privacy and security. Discover WFR's extensive catalogue and join their mission to safeguard and support our brave firefighters