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What Are We Missing?

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What Are We Missing? by Zafar Alam. Explore PRISM, the cases behind the book, and the questions worth asking before you decide. Planned for 13 February 2027.

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#A8231C

Roof Terracotta

168, 35, 28

3, 71, 38

0, 79, 83, 34

#211B19

Cocoa Brown

33, 27, 25

15, 14, 11

0, 18, 24, 87

#FFFFFF

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255, 255, 255

0, 0, 100

0, 0, 0, 0

About What Are We Missing?

What Are We Missing? is a book by civil engineer and Chartered Construction Manager Zafar Alam about how capable people and institutions can make poor decisions despite having relevant information. Planned for publication on 13 February 2027, it explores the gap between evidence and judgment through real-world cases including Deepwater Horizon, Theranos, the Challenger launch and the 2008 financial crisis.


At the heart of the book is PRISM, Alam’s practical framework for examining decisions through Problem Framing, Research, Interpretation and Synthesis, with Metacognition guiding the process. The author describes it as a synthesis of tested parts, not a separately validated model. The book is designed to help readers frame the right question, assess evidence critically, notice the limits of their confidence, and make room for warnings and doubt. It also considers how AI can influence judgment and offers practical protocols for use in everyday work and decision-making. Alam draws on experience with major projects in the Middle East and the UK.

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What Are We Missing? by Zafar Alam. Explore PRISM, the cases behind the book, and the questions worth asking before you decide.

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What Are We Missing?'s Company Logos

What Are We Missing?'s logos

Logo

PNG

What Are We Missing?'s logos

Logo

PNG

What Are We Missing?'s logos

Icon

PNG

What Are We Missing?'s logos

Icon

PNG

What Are We Missing?'s Brand Colors

Hex Code

Color name

RGB

HSL

CMYK

#A8231C

Roof Terracotta

168, 35, 28

3, 71, 38

0, 79, 83, 34

#211B19

Cocoa Brown

33, 27, 25

15, 14, 11

0, 18, 24, 87

#FFFFFF

White

255, 255, 255

0, 0, 100

0, 0, 0, 0

About What Are We Missing?

What Are We Missing? is a book by civil engineer and Chartered Construction Manager Zafar Alam about how capable people and institutions can make poor decisions despite having relevant information. Planned for publication on 13 February 2027, it explores the gap between evidence and judgment through real-world cases including Deepwater Horizon, Theranos, the Challenger launch and the 2008 financial crisis.


At the heart of the book is PRISM, Alam’s practical framework for examining decisions through Problem Framing, Research, Interpretation and Synthesis, with Metacognition guiding the process. The author describes it as a synthesis of tested parts, not a separately validated model. The book is designed to help readers frame the right question, assess evidence critically, notice the limits of their confidence, and make room for warnings and doubt. It also considers how AI can influence judgment and offers practical protocols for use in everyday work and decision-making. Alam draws on experience with major projects in the Middle East and the UK.

Read more...

Brand industry

Arts and Entertainment

Company type

Suggest company type

Year founded

Suggest founded year

Company size

Suggest company size

Related Brands

  1. Home

  2. Explore

  3. 🍿 Arts and Entertainment

  4. What Are We Missing?

Brandfetch logo
Brandfetch logo

Our mission is to keep every brand on-brand everywhere 👋We're the leading brand data aggregator, simplifying next-level B2B personalization for developers

All services online

SOC2

Top brand categories

📂Browse all categories⭐Browse by featured🏢Browse by industry🌍Browse by region🖥Computers Electronics and Technology🍿Arts and Entertainment💰Finance🍔Food and Drink🏎Vehicles✈️Travel and tourism🛍E-Commerce and Shopping📊Business and Consumer Services📰News and Media🏝Lifestyle💎Luxury💼Jobs and Career🏭Heavy Industry and Engineering🧪Science and Education

For Developers

DevelopersUse casesLogo APIBrand APIBrand Context APIBrand Search APIBrandfetch MCPPricingDocs

Company

HomeFor BrandsPluginsTerms and conditionsPrivacy policyHelp & supportBlogLLMSauth.md

© 2026 Brandfetch, SA. All rights reserved.

Route de la Goille 2, 1073 Savigny, Switzerland