Unclaimed brand
what. helps Swiss SMEs become leaner and AI-enabled. Fixing the fundamentals first, then multiplying impact. Discovery starts with 50% co-investment, no risk.
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Hex Code
Color name
RGB
HSL
CMYK
#FFB831
Sunglow
255, 184, 49
39, 100, 60
0, 28, 81, 0
#FFFFFF
White
255, 255, 255
0, 0, 100
0, 0, 0, 0
#B68425
Marigold
182, 132, 37
39, 66, 43
0, 27, 80, 29
With a lean and agile approach, they inject their entrepreneurial spirit into every project to help businesses overcome challenges and achieve their goals. Founded in 2015, what. Their team of 50+ professionals, located both in Zurich and around the globe, applies the principles of the lean start-up method to every project.
This method emphasizes experimentation, user-feedback, and adaptive iterative approaches, resulting in reduced time and financial investment, as well as increased chances of success. what. Whether you're a startup or a large corporation, what
Brand industry
Computers Electronics and Technology
Company type
Privately Held
Year founded
2015
Company size
11-50 employees
How do I download the What logo?
What does the What logo look like?
The wordmark is the lowercase “what.” in white, with a distinctive period that completes the name; it appears in a compact, stark lockup rather than an emblem.
What are What's brand colors?
The What color palette uses the hex codes #FFB831, #FFFFFF and #B68425.
AI-enabled business workflows
SME digital transformation
Shopify and ecommerce integration
Growth strategy and go-to-market
Digital product MVP development
The What name, logos and brand assets are trademarks of What and its affiliates. Brandfetch isn't affiliated with or endorsed by What. Their use is subject to What's brand guidelines.
