Lazada Group, founded in 2012, stands as Southeast Asia’s premier e-commerce platform, serving six countries: Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam. With the backing of Alibaba Group since 2016, Lazada has leveraged cutting-edge technology, robust logistics, and seamless payment solutions to redefine retail experiences across the region. The platform boasts the largest selection of products, with initiatives like LazMall, introduced in 2018, connecting shoppers to over 32,000 verified international and local brands, ensuring product authenticity with fast delivery and a 15-day return policy.

Lazada Marketplace empowers retailers by providing access to millions of customers, supported by comprehensive services like secure payments and customer care. Additionally, Lazada's cross-border model enables Southeast Asian brands to share their offerings globally. Through the Global Collection channel, consumers access an extensive range of categories, from fashion to electronics, with Alibaba’s logistics ensuring timely deliveries. By 2030, Lazada aims to fulfill the shopping needs of 300 million customers, continually setting the pace for a retail revolution in Southeast Asia.