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Hex Code
Color name
RGB
HSL
CMYK
#FFF8DA
Scotch Mist
255, 248, 218
49, 100, 93
0, 3, 15, 0
Lazada Group, founded in 2012, stands as Southeast Asiaโs premier eCommerce platform, transforming the retail landscape across six countries: Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam. As a subsidiary of the Alibaba Group since 2016, Lazada boasts a robust technology infrastructure that powers its extensive operations.
Lazada offers a diverse range of services, including the LazMall, launched in 2018, which is recognized as the region's largest virtual mall, connecting shoppers with over 32,000 trusted brands and guaranteeing product authenticity alongside rapid delivery. Its Lazada Marketplace enables retailers to access millions of customers while providing essential support services such as secure payments, customer care, and marketing analytics.
Moreover, Lazada fosters international trade through its cross-border offerings, allowing local brands to reach global consumers, and vice versa. With cutting-edge logistics solutions and a commitment to secure payments, Lazada continuously innovates to enrich the shopping experience, aiming to serve 300 million customers by 2030.
Brand industry
E-commerce and Shopping
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