WhatsApp brand

WhatsApp is a Meta-owned brand associated with real-time communication and the goal of helping connect people around the world. Its identity includes its name, logos, visual assets, values, and design principles. The WhatsApp Brand Resource Center provides official brand assets, usage guidelines, and a Brand Request Form for people seeking permission to use those materials. It is intended to help ensure that references to WhatsApp remain consistent and recognizable, while protecting the brand’s trademarks and intellectual property.

The guidelines require users to use only current, official assets and prohibit altering the logos, combining them with other marks, or using the brand in ways that suggest endorsement or partnership without permission. WhatsApp’s trademarks and logos may not be used on merchandise without prior written approval. Requests involving television or film must include the final presentation, a project description, relevant script material, and translations where applicable; processing usually takes two to three weeks. The resource center also explains permitted references to WhatsApp and answers common questions about brand use.