Motives is a beauty brand presented by Market America, with a focus on makeup designed to be effortless, inclusive, and supportive of natural beauty. The brand’s founders, Loren Ridinger and Amber Ridinger, describe their mission as empowering women and men through entrepreneurial opportunity and creating, developing, and marketing beauty and skincare products.

Motives offers cosmetics and accessories for face, eyes, lips, brows, and lashes. Its face products include Liquid Powder Mineral Foundation, Filter HD Powder, Plush Liquid Blush, and a Contour and Highlight Palette. Eye and brow options include eyeliner, an ultra-fine brow pencil, and eye palettes, while lip products include satin lipstick, lip liner, gloss, and Vitamin E Lip Treatment. The range also features makeup setting sprays, including 10 Years Younger and No More Shine, as well as makeup remover towelettes.

Products are available through the Market America shopping site, which also offers subscriptions on selected items. Motives sits within a wider marketplace that includes beauty, skincare, health and nutrition, jewelry, home, and other product categories.