What The Puzzles is a retailer specializing in humorous, irreverent jigsaw puzzles for adults. Its collection combines playful artwork, bold imagery, and cheeky titles, offering a lighthearted alternative to traditional puzzle designs. Most products are 1,000-piece puzzles, with designs such as Get Your Stitch Together, Momma Needs A Mimosa, Zodiac Lovers, and Fuck Off Flowers. The store features new releases, best sellers, and clearance items, with selected puzzles available for preorder. It also offers a Puzzle of the Month Club, free digital puzzles, and a gallery showcasing artists, alongside wholesale information for potential retail partners.

The brand emphasizes quality as well as humor, describing its puzzles as made with high-quality materials. Customer reviews praise their vibrant colors, well-fitting pieces, clear image quality, and enjoyable level of challenge. The puzzles are presented as entertaining projects for adults and potential gifts, with some customers choosing to complete and display them. Shoppers can browse online and access promotions, including multi-puzzle pricing and free shipping offers subject to purchase thresholds.