WhatTyre is an independent tyre comparison and editorial platform that helps drivers make informed choices. It compares more than 200,000 tyre product variations and draws on a unique Tyrescore-based review system to assess and explain products. WhatTyre does not sell tyres, and says its independent advice is intended to be open and accurate.

Visitors can search for tyres by size, brand, season, speed rating and other specifications, browse product information, and use a dealer finder to identify retailers in their area. The site covers a wide range of manufacturers, from established names such as Michelin, Bridgestone and Goodyear to many other brands. Its editorial content includes tyre reviews, comparison guides, test results, awards and practical advice on topics such as choosing tyre sizes and understanding wear. WhatTyre also publishes professional tyre-industry news and features, including coverage of new products, vehicle developments and motoring research. Its team brings more than 50 years of experience writing about tyres, supporting a resource designed to help drivers compare options across summer, winter and all-season categories.