Unclaimed brand
At What We Cherish, we hold a strong appreciation for genuine consumerism, and we do so by featuring brands that share our fundamental principles. Our core values center on the promotion of excellently crafted African products that honor and preserve African culture, skills, and heritage. Our collection of handmade products embraces traditional techniques, responsible use of materials, and practices that have stood the test of time. Additionally, we are committed to empowering women and highlighting women-led enterprises. Ultimately, we prioritize transparency in our efforts to support sustainability. We celebrate African contemporary design, featuring a diverse range of home decor, fashion accessories, and clean beauty products.
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Hex Code
Color name
RGB
HSL
CMYK
#F0AD4E
Sandy brown
240, 173, 78
35, 84, 62
0, 28, 68, 6
#222222
Mine Shaft
34, 34, 34
0, 0, 13
0, 0, 0, 87
#F7EFE6
White Linen
247, 239, 230
32, 52, 94
0, 3, 7, 3
WhatWeCherish is a sustainable luxury curation and sourcing business that connects hospitality and design professionals with ethically crafted African products and brands. It helps hotels, resorts, retailers, interior designers, and cultural destinations bring authentic African craftsmanship into guest experiences, retail collections, and design projects. Its services include ESG-focused procurement and supplier vetting, hospitality retail curation, brand sourcing, custom product development, and VIP rewards and gifting.
The company also sources bespoke furniture, textiles, in-room amenities, and gifts tailored to a property’s identity and standards. By working with a network of African makers and premium brands, WhatWeCherish aims to support responsible production and strengthen regional supply chains while helping clients create distinctive, story-led experiences. Its approach combines craftsmanship, quality, and sustainability to serve projects seeking meaningful luxury.
WhatWeCherish offers consultation and partnership services for organizations looking to integrate curated African products into hospitality, retail, and guest programs, with sourcing available for local and international needs
Brand industry
Luxury
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Year founded
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How do I download the WhatWeCherish logo?
The WhatWeCherish logo comes in two versions: light logo and dark icon. Download as transparent PNG or JPEG.
What are WhatWeCherish's brand colors?
The WhatWeCherish color palette uses the hex codes #F0AD4E, #222222 and #F7EFE6.
The WhatWeCherish name, logos and brand assets are trademarks of WhatWeCherish and its affiliates. Brandfetch isn't affiliated with or endorsed by WhatWeCherish. Their use is subject to WhatWeCherish's brand guidelines.
