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Hex Code
Color name
RGB
HSL
CMYK
#972323
Old Brick
151, 35, 35
0, 62, 36
0, 77, 77, 41
#E7C69F
Cashmere
231, 198, 159
33, 60, 76
0, 14, 31, 9
#3B5998
Chambray
59, 89, 152
221, 44, 41
61, 41, 0, 40
What We Reading is a book-discovery website that helps readers find their next great read through curated recommendations, book reviews, and editorial features. Its coverage spans a wide range of fiction, including crime, fantasy, historical, horror, literary, romance, science fiction, and thriller, alongside nonfiction topics such as biographies, history, practical guides, science, society, and travel. The site publishes themed reading lists that connect readers with books based on genres, settings, themes, and popular titles, from chilling Arctic and cabin horror to stories of reinvention and suspenseful novels similar to well-known works.
Readers can also explore individual reviews, including analysis of a book’s atmosphere, themes, strengths, and drawbacks. Additional sections include a blog and author spotlights, offering more ways to engage with books and writers. With regularly updated posts and accessible browsing by category, What We Reading serves readers seeking inspiration for their next book, whether they want a particular mood, subject, or literary experience
Brand industry
Arts and Entertainment
Company type
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Year founded
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Company size
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Genre-based book recommendations
Fiction book reviews
Non-fiction reading lists
Author interviews
Book discovery publishing
How do I download the What We Reading logo?
The What We Reading logo comes in two versions: a logo and an icon. Download as transparent PNG.
What does What We Reading's branding look like?
The What We Reading logo is a circular, hand-drawn book-and-reading emblem with a small reader illustration, framed in red and cream above a bold orange-brown wordmark and the tagline “Find Your Next Great Read.” Rounded, straightforward letterforms, a warm cream, white, charcoal and burnt-orange palette, book-cover and author photography, and clearly separated article cards and sidebar panels give the identity an accessible editorial feel.
What are What We Reading's brand colors?
The What We Reading color palette uses the hex codes #972323, #E7C69F and #3B5998.
The What We Reading name, logos and brand assets are trademarks of What We Reading and its affiliates. Brandfetch isn't affiliated with or endorsed by What We Reading. Their use is subject to What We Reading's brand guidelines.
