When® Beauty is a premium skincare brand that was created in 2011 by Jin Han Lee, a healthcare specialist in Korea. Mr. Lee's vision was to make high-quality, advanced skin treatments accessible to busy modern women who may not have the time for luxurious dermatologist clinics and spas.

To achieve this, When® Beauty utilizes the latest skincare innovations and research to create a range of gentle yet effective skincare products. Their formulations address a wide range of skin concerns such as aging, skin firmness, tone, texture, and radiance. When® Beauty is known for its premium, intelligent skincare solutions that provide a mini spa by skin intelligence experience anytime and anywhere.

They use the best materials and ingredients, unique textures, and beautiful package designs to deliver a luxurious and enjoyable skincare experience. Furthermore, all When® Beauty products are produced in certified manufacturing facilities with international standards and are dermatologically tested for safety. The brand has gained worldwide recognition and is available in premium and mainstream retailers across the US, Europe, the Middle East, and Asia