WhenInUmbria

WhenInUmbria creates personalized travel experiences in Umbria, Italy, a region it presents as an alternative to Tuscany. Drawing on founder Monia’s 30 years of hospitality experience and long-standing relationships with local providers, the brand plans bespoke day trips, full-immersion vacations, retreats, weddings, and celebrations. Its services can include finding accommodation, building tailored itineraries, arranging restaurant bookings and private transportation, and organizing activities such as cooking classes, arts, sports, dining, fitness, and wellness.

Travelers can explore lesser-known villages, local festivals, food, wine, and cultural experiences, with options suited to solo visitors, couples, families, and groups. WhenInUmbria also coordinates private gatherings, from luncheons and dinners to outdoor picnics and happy hours, and offers on-site concierge support. The brand invites clients to share their interests and vision, then helps shape a trip around them, whether for a milestone occasion or a getaway simply to enjoy Italian life.

Its website also features information about Umbria real estate and resources for planning visits, including olive oil harvests and tastings