WhereCanWeGo is a comprehensive guide to what's on throughout the UK, offering a range of events from the smallest village show to national prominence. Their mission is to encourage people to be active and involved in their communities and interests, providing a one-stop source of comprehensive and up-to-date family-oriented information on events. By listing events closest first, they aim to cut down on wasted travel and ensure visitors can easily find what's happening near them.

WhereCanWeGo also offers event organizers of all sizes the opportunity to promote their events free of charge. Founded in 2004 by John South, an IT consultant, and Kimble Earl, a marketing specialist, the service was launched publicly in 2005. Revenue from online advertising and upgrades enables them to cover their day-to-day costs, ensuring the service continues to be a success for both users and event organizers