Whiskey Lore® is an independent platform dedicated to bridging the gap between whiskey enthusiasts and distilleries through insightful education and travel resources. Founded by Drew Hannush, the platform began with a focus on historical inquiry into the myths surrounding whiskey. It has evolved to emphasize connection, offering a wealth of information through podcasts, books, and travel guides. Notable publications include Experiencing American Whiskey and The Lost History of Tennessee Whiskey, which enlighten readers about both regional history and the craft behind various distilleries.

Whiskey Lore's travel guides connect whiskey travelers to over 1,000 distilleries across the United States, ensuring they can plan intentional and meaningful visits. The engaging Whiskey Lore Podcast further enriches this experience, sharing stories and insights directly from distillers and industry experts. Through initiatives like the Fan Favorite Distillery Pagoda Awards and the Pay It Forward movement, Whiskey Lore fosters collaboration within the whiskey community, enhancing both visibility and appreciation for the craft. Discover the rich world of whiskey with Whiskey Lore as your guide.