DA BOX is a unique brand of fine jewelry, diamond, and watch retailer located in the historic downtown of Portsmouth, NH. With over 25 years of experience in the industry, founder Eddie Ahmed has brought a high-end boutique experience to main street customers. DA BOX prides itself on offering timeless, reputable fine jewelry at attractive prices and providing unforgettable personalized experiences.

At DA BOX, each client's story is valued, and the process begins with a meeting, either in person or virtually, to understand their preferences and needs. Ideas are shared, conceptual designs are created, and a one-of-a-kind piece of jewelry is carefully crafted. Clients have the opportunity to select the precious metal and an ethically sourced diamond or gemstone to create a personalized masterpiece that truly reflects their individuality.

DA BOX is committed to meeting the objectives and strict criteria of each client. Every customized piece of jewelry tells a unique story, and DA BOX believes that the simplest things often hold the most meaning. With their expertise and attention to detail, DA BOX ensures that their services satisfy their customers' desires.

Experience the personalized luxury of DA BOX at their Showroom on Congress Street and Fleet Street