Unclaimed brand
Find your most confident smile with White Glo. Shop our range of at home teeth whitening kits & oral care products online. Vegan friendly & formulated by leading dentists.
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Hex Code
Color name
RGB
HSL
CMYK
#80361D
Red Robin
128, 54, 29
15, 63, 31
0, 58, 77, 50
#272D45
Ebony Clay
39, 45, 69
228, 28, 21
43, 35, 0, 73
#FFFFFF
White
255, 255, 255
0, 0, 100
0, 0, 0, 0
White Glo is an Australian-owned oral care brand established in 1995 and developed by dental professionals. The company focuses on at-home teeth whitening and everyday dental hygiene, combining professional-inspired formulations with products designed to be gentle on enamel. Its range includes whitening kits, strips, treatments, serums and toothpastes, alongside toothbrushes, flossers and other oral care accessories.
Shoppers can explore collections such as Glo, Classics and Optimum, as well as flavoured toothpastes in options including watermelon, strawberry and elderflower. White Glo highlights its use of quality ingredients and scientifically informed technologies, including light-spectrum whitening and purple-toning products. The brand says results vary by product and individual, with consistent use generally showing results within three to seven days.
It also offers a money-back guarantee for customers who are unhappy with their results. White Glo presents itself as an early consumer teeth-whitening brand, continually developing whitening solutions for people seeking a brighter smile and a convenient home oral care routine
Brand industry
Health
Company type
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Year founded
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Company size
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Teeth-whitening toothpaste
At-home teeth-whitening kits
Charcoal and micellar oral care
Whitening toothbrushes
Oral-care export distribution
How do I download the White Glo logo?
The White Glo logo comes in two versions: a logo and an icon. Download as transparent PNG or JPEG.
What does White Glo's branding look like?
The White Glo wordmark uses large, softly rounded white lettering with a subtle dimensional outline, paired with a small six-point starburst motif and an Australian-origin mark. Its visual system combines clean, light layouts and restrained gray text with bright pink accents, black product photography, and sunny lifestyle imagery centered on smiling people and whitening results.
What are White Glo's brand colors?
The White Glo color palette uses the hex codes #80361D, #272D45 and #FFFFFF.
The White Glo name, logos and brand assets are trademarks of White Glo and its affiliates. Brandfetch isn't affiliated with or endorsed by White Glo. Their use is subject to White Glo's brand guidelines.
