White Industries is a small company based in Petaluma, CA, that has been in the bike industry since 1978. Despite their growth over the years, they have chosen to remain small in order to adapt and respond effectively to the ever-changing trends and standards of the industry. With a team of 15 dedicated employees, they strive to run a profitable business, while also taking care of their employees, satisfying their customers, and being responsible corporate citizens.

White Industries takes multiple steps to ensure they are a sustainable and environmentally friendly brand. Their shop is 100% solar-powered, they use environmentally safe machining coolant, and have a comprehensive materials recycling program. They also prioritize the use of domestically sourced raw materials and recyclable packaging.

Above all, White Industries operates their business with respect for everyone involved, including their employees, customers, and the environment. With a commitment to continuous improvement, they provide excellent service and support to all their customers