GWLPT, or the Global White Lion Protection Trust, is a renowned brand that is dedicated to addressing the global lion crisis, particularly the exploitation of Africa's Sacred Animals, the white lions, for cross-border trade. Founded by Linda Tucker, the brand is at the forefront of implementing new-paradigm conservation strategies, making it a global leader in its field. The trust embodies a unique approach by combining ancient indigenous knowledge with modern science, resulting in effective solutions to save species and their habitats.

With over three decades of experience, GWLPT has successfully revived ecosystems and human value systems, creating a sustainable living model that benefits lions, land, and people. By focusing on the UNESCO Kruger-to-Canyon Biosphere region, one of the world's most important biodiversity hotspots, GWLPT works towards preserving the white lions, which play a critical ecological and cultural role. These majestic animals restore trophic balance and are revered as the holiest animals on the African continent.

Despite the triumphs achieved, the white lions still face numerous challenges, including trophy hunting, captivity and forced breeding for the lion-bone trade. GWLPT tirelessly campaigns against these practices and collaborates with international organizations to hold governments accountable globally. Support GWLPT and join their mission to protect these iconic creatures and preserve the heart of Africa