White Magic
@whitemagic.biz
Discover innovative, eco-friendly cleaning, storage, and organisation products from White Magic Australia. Since 2001, our solutions—from the original White Magic sponge to problem-solving essentials—make everyday tasks easier and greener. Shop now for sustainable cleaning made simple.
White Magic's Company Logos
White Magic's Brand Colors
Hex Code
Color name
RGB
HSL
CMYK
#134791
Tory Blue
19, 71, 145
215, 77, 32
87, 51, 0, 43
#FFFFFF
White
255, 255, 255
0, 0, 100
0, 0, 0, 0
#000000
Black
0, 0, 0
0, 0, 0
0, 0, 0, 100
About White Magic
Welcome to White Magic, the home of eco cleaning, living, and organizational brands. As Australia and New Zealand's largest supplier of microfiber cloth, eco cleaning and living products, spin mops, and storage solutions, White Magic is dedicated to providing innovative and effective solutions for your cleaning needs. Our journey began in 2001 with the introduction of a revolutionary cleaning sponge that erases stubborn marks with just water. Since then, we have expanded our product range to include a wide variety of eco-friendly and sustainable options.
At White Magic, we believe in the power of innovation and quality. That's why we have partnered with international brands like Vigar, High Road, and Nostik to bring their amazing products to Australia, New Zealand, and Singapore. We are proud to be 100% Australian owned and employ over 30 wonderful workers in Brisbane and around Australia.
From kitchen and bathroom essentials to laundry and outdoor living products, we have everything you need to create a clean and organized home. Browse our new and popular products, including the Handy Cart, Pop Up Natural Sponges, and Lint & Hair Removing Laundry Balls. And don't forget, orders over $85 receive a free gift as a thank you. Experience the magic of eco cleaning with White Magic today.
Brand industry
E-commerce and Shopping
Company type
Self-Owned
Year founded
2003
Company size
11-50 employees
