WhiteRoot is a European brand creating high-performance waxes for skiing and cycling, with a focus on plant-based ingredients and alternatives to fossil paraffin. Its ski waxes are made with European raw materials and manufactured in Europe. The brand says its products are biodegradable, PFAS-free and designed to deliver strong performance for up to twice as long as conventional wax, helping reduce how often equipment needs waxing.

WhiteRoot’s available Elements ski waxes include Vulcan, Polar and Glacier, formulated for different snow and temperature conditions. Customers can also choose individual waxes or bundles, including a three-wax set covering temperatures from +10°C to -20°C. The brand highlights straightforward application and aims to avoid toxic fumes and paraffin residue.

WhiteRoot is developing additional ski-wax lines, including Performance and Liquid, as well as plant-based bicycle chain waxes for road, city and trail riding under the Strada, City and Trail names. These products are marked as coming soon.