White Willow Stitching, led by designer Jamie Larson, specializes in a diverse range of counted cross-stitch charts, offering creative designs from whimsical angels to playful zebras. Founded in 2000, the brand emerged from a personal passion for stitching, which began in 1991 when Jamie sought original patterns that weren’t available in the market. Today, White Willow Stitching provides a collection of downloadable PDF charts, catering to stitchers of all skill levels.

In addition to Jamie's designs, the brand honors collaborative creativity with contributions from her daughter Skyler and other friends. Customers can explore popular products like the “Be Mine Kitty” and “Tribal Cardinal” charts, as well as occasion-themed options such as holiday ornaments. The brand is committed to quality, ensuring all designs are legally licensed or original. With customer-centric services and a vibrant online presence, White Willow Stitching creates a welcoming community for cross-stitch enthusiasts around the globe.