Lead Forensics is a B2B sales and marketing technology brand that helps businesses turn website activity into sales opportunities. Its platform identifies B2B website visitors, provides alerts, helps teams find decision-makers, supports lead management and reporting, and offers live chat for engaging visitors. The company also provides integrations with Salesforce, HubSpot, Microsoft Dynamics, Pipedrive and Zoho.

Lead Forensics Chat is designed to help businesses assist website visitors in real time. It can answer common questions, guide people through a site, offer tailored recommendations, collect contact details, and connect prospects with a sales representative. The service aims to reduce visitor drop-off, generate enquiries and improve the online customer experience. Lead Forensics says its specialists manage chat setup, design and optimization, allowing client teams to focus on sales conversations.

The brand serves B2B sales, marketing and account-management teams, as well as agencies and advertisers. Its website also features customer stories, educational resources, webinars, podcasts and a revenue calculator. Businesses can explore the software through a product demonstration or free trial.