WhizzCo is a brand that has revolutionized the native content advertising market. Prior to their platform, publishers were limited to working with only one content recommendation vendor at a time, with long-term exclusivity contracts. This lack of competition resulted in publishers missing out on over $1 billion in ad revenue annually.

WhizzCo aims to level the playing field by offering a vendor-neutral Native Ads Optimization Platform for Publishers. Their multi-vendor platform serves hundreds of domains worldwide, ensuring that publishers receive the highest and most appropriate bids for their traffic. With over 5 billion monthly ad requests and an average CPM increase of 37.

7%, WhizzCo's platform has proven to be highly effective. The brand was founded by brothers Alon and Guy Rosenthal, both serial adtech entrepreneurs. They realized that content recommendation advertising needed a significant shake-up and developed their own tool that utilizes machine learning to predict real-time bidding.

Today, WhizzCo is led by a team of experienced professionals, including Alon as Founder and CEO, Guy as Founder and CTO, Pamela Becker as CMO, Yuval Nahum as VP Product, and James Mortazavi as VP Revenue. With their mission to build a fair content recommendation ecosystem, WhizzCo is empowering publishers to optimize their monetization efforts and maximize their revenue potential