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Hex Code
Color name
RGB
HSL
CMYK
#F06E00
Clementine
240, 110, 0
28, 100, 47
0, 54, 100, 6
#FFFFFF
White
255, 255, 255
0, 0, 100
0, 0, 0, 0
#1A1A1A
Cod Gray
26, 26, 26
0, 0, 10
0, 0, 0, 90
WHO.A.U is an American casual fashion brand that describes its approach as designing a California lifestyle. Its brand story draws on the pioneering spirit associated with California in 1849, expressed through relaxed, everyday clothing and seasonal collections for women and men. The range includes outerwear such as padded jackets, fleece, coats, cardigans and hooded zip-ups, alongside hoodies, sweatshirts, knitwear, shirts and T-shirts. Customers can also shop for denim, sweatpants, other trousers, skirts, dresses and accessories including bags, hats and fashion items. Featured edits include the USA collection, STEVE essentials, seasonal releases and multipack sweatshirts, with new and best-selling styles highlighted on the site.
WHO.A.U sells through its official online store, which also provides product reviews, style content, events and customer support. The brand offers a mobile app for shopping and membership benefits, including a welcome coupon for new members and monthly rewards for selected reviewers. Customers can use the store locator to find nearby offline locations. Its collection brings together casual staples and trend-led pieces for everyday wear.
Brand industry
Lifestyle
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Year founded
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How do I download the WHOAU logo?
The WHOAU logo comes in two versions: a logo and an icon. Download as SVG, transparent PNG or JPEG.
What are WHOAU's brand colors?
The WHOAU color palette uses the hex codes #F06E00, #FFFFFF and #1A1A1A.
The WHOAU name, logos and brand assets are trademarks of WHOAU and its affiliates. Brandfetch isn't affiliated with or endorsed by WHOAU. Their use is subject to WHOAU's brand guidelines.
