Unclaimed brand
Optimize sleep, strain, and recovery with WHOOP, the most advanced health and fitness wearable. Get personalized insights daily.
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Hex Code
Color name
RGB
HSL
CMYK
#4A53FF
Dodger Blue
74, 83, 255
237, 100, 65
71, 67, 0, 0
#FFFFFF
White
255, 255, 255
0, 0, 100
0, 0, 0, 0
#AD5D21
Desert
173, 93, 33
26, 68, 40
0, 46, 81, 32
WHOOP is a health and fitness wearable brand that turns continuous body data into personalized insights and coaching. Its wearable tracks metrics related to sleep, strain, recovery, stress, and heart health, helping members understand how daily choices and workouts affect their wellbeing and performance. The WHOOP 5.0 and WHOOP MG devices offer more than 14 days of battery life, with features varying by membership.
Memberships include WHOOP One for fitness insights and coaching, WHOOP Peak with added Healthspan, aging-pace, and health-monitoring features, and WHOOP Life, which includes the WHOOP MG, blood pressure insights, and heart screening with ECG readings and on-demand AFib detection. The brand also offers accessories, gifts, family plans, trials, and device upgrade options.
For members seeking more detailed health information, Advanced Labs provides clinician-reviewed bloodwork covering more than 122 biomarkers, paired with WHOOP data and a personalized action plan. Eligible members also receive a year of Natural Cycles access.
Brand industry
Health
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How do I download the WHOOP logo?
The WHOOP logo comes in two versions: light logo and dark icon. Download as SVG, transparent PNG or JPEG.
What are WHOOP's brand colors?
The WHOOP color palette uses the hex codes #4A53FF, #FFFFFF and #AD5D21.
The WHOOP name, logos and brand assets are trademarks of WHOOP and its affiliates. Brandfetch isn't affiliated with or endorsed by WHOOP. Their use is subject to WHOOP's brand guidelines.
