WiaGo is a link-management and digital marketing platform from SmileStory Group, offering a free URL shortener available in many languages. Its tools help individuals and businesses create, share, and measure links while improving the experience for their audiences. Users can generate customizable, trackable QR codes, build bio profile pages, and create custom landing pages to showcase products or services.

Link analytics report activity such as clicks, visitor locations, and referrers, while targeting and event-tracking features support campaign measurement and retargeting. WiaGo also offers CTA overlays, privacy controls, branded domains, team management with assigned permissions, and a dashboard for managing links, bundles, and pages. Developers can use its API to build custom applications or extend existing ones, and integrations connect the platform with services including WordPress, Slack, Google Tag Manager, Facebook, Zapier, and Google Analytics.

The site promotes broad language support, including right-to-left languages, and presents Wia Code as a distinctive, non-square code format with built-in QR scanning support