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Hex Code
Color name
RGB
HSL
CMYK
#E59B11
Gamboge
229, 155, 17
39, 86, 48
0, 32, 93, 10
#FFD1C2
Romantic
255, 209, 194
15, 100, 88
0, 18, 24, 0
#116565
Genoa
17, 101, 101
180, 71, 23
83, 0, 0, 60
Lazada Group, founded in 2012, is Southeast Asia’s premier eCommerce platform operating in six countries: Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam. As part of the Alibaba Group since 2016, Lazada combines cutting-edge technology, logistics, and secure payment solutions to create a seamless online shopping experience for its customers. The platform boasts the largest selection of brands and sellers, aiming to serve 300 million customers by 2030.
Lazada offers a variety of products through its flagship LazMall, the region’s largest virtual mall featuring over 32,000 local and international brands, ensuring 100% product authenticity and quick delivery. The Lazada Marketplace allows retailers to tap into millions of customers, providing essential services like secure payments and marketing analytics across 18 diverse categories, including health, beauty, and home appliances. Additionally, Lazada’s cross-border initiatives connect Southeast Asian shoppers with global brands, facilitating international purchases efficiently, all supported by Alibaba's exceptional logistics network.
Brand industry
E-commerce and Shopping
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