Wickbold is a Brazilian bakery brand with 87 years of history, known for pioneering and developing distinctive lines of specialty and grain-based breads. Its products are made to bring flavor and wholesome choices to everyday meals, supporting customers seeking a more varied and health-conscious routine. The range includes sliced bread, wraps, small soft rolls known as bisnaguinhas, and other bakery products.

Wickbold also shares recipes to help customers enjoy its products on different occasions, with ideas spanning vegetarian meals, family moments, quick dishes, and treats to enjoy alone or with others. Its website features a blog with information and tips on healthy eating, sustainability, recipes, and well-being. Customers can contact the company through its consumer service channel for support.

Wickbold describes itself as a responsible brand and emphasizes quality, flavor, and nourishing choices. The brand belongs to Grupo Bimbo and provides information about its products, recipes, customer service, and corporate transparency through its website