Wiederhoeft

Wiederhoeft is a design house that was launched in 2019 through an extravagant story ballet. They are truly obsessed with theater, dance, and the enchantment of live performances. Wiederhoeft embraces buffoonery, bamboozlement, and mockery as their guiding virtues and muses.

The creative genius behind the brand is Jackson Wiederhoeft, a graduate of Parsons School of Design and the winner of "Women's Designer of the Year" in 2016 for their captivating thesis collection, "The Dollies. " After three years designing for Thom Browne's women's runway collections, Wiederhoeft honed their craft and gained a profound understanding of couture-level garments. Their debut collection in 2019, "Spooky Couture," was a fashion show integrated into a story ballet, followed by the ethereal "The Music Box" collection.

In 2020, Wiederhoeft ventured into bridal wear, emphasizing attention to detail and storytelling. The brand's sixth collection, "Wiederhoeft Academy of Magical and Performing Arts," delves into ready-to-wear fashion while showcasing the fantasy world of Wiederhoeft in everyday experiences. Each look within their collections embodies a unique character, contributing to the whimsical and exaggerated universe they have created.

Wiederhoeft's collections and shows are not only an avenue for artistic expression but also a celebration of fashion within the realm of live performance