Unclaimed brand
Due to anthropogenic impacts, more species are threatened with extinction than ever before. In order to make society aware of this emergency, the participation of all citizens is required. With a self-developed feeding station for birds, consisting of various sensors such as camera, scale and microphone, but also environmental sensors (e.g. thermometer), birds are counted automatically and the corresponding species is identified. In a part of the more than 13 million German private gardens, whose area roughly corresponds to that of all German nature reserves, citizens set up our station. All members of the family become researchers and investigate biodiversity right on their doorstep. In addition to setting up the smart open source station in their own garden, citizens can evaluate, validate and compare the data collected in real time on an open data platform. In this way, citizens in the project not only not only inquired, but also participated in the research.
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Hex Code
Color name
RGB
HSL
CMYK
#2F636D
Casal
47, 99, 109
190, 40, 31
57, 9, 0, 57
#F3F055
Starship
243, 240, 85
59, 87, 64
0, 1, 65, 5
#1E7E34
Forest Green
30, 126, 52
134, 62, 31
76, 0, 59, 51
**Brand Description: Wie Divers Ist Mein Garten?**
"Wie Divers Ist Mein Garten?" is an innovative initiative designed to raise awareness about biodiversity and the impact of human activities on species extinction. This unique project encourages citizen participation by providing self-developed smart feeding stations that utilize various sensors—including cameras, scales, microphones, and environmental monitors—to automatically identify and count bird species visiting private gardens across Germany. With over 13 million gardens in the country, the project transforms families into researchers, fostering exploration and data collection right at their doorstep.
Participants can set up the smart open-source stations in their gardens and engage with an online platform to evaluate and compare real-time data. The initiative also hosts workshops that guide citizens in building and enhancing their stations, sharing experiences, and discussing advancements in biodiversity monitoring. By involving the community, "Wie Divers Ist Mein Garten?" empowers individuals to actively participate in scientific research, promoting a deeper understanding of the ecological health of their surroundings.
Brand industry
Science and Education
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What are Birdiary – Smart Multi's brand colors?
The Birdiary – Smart Multi color palette uses the hex codes #2F636D, #F3F055 and #1E7E34.
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