A S Wilcox and Sons Ltd
@wilcoxgoodness.co.nz
For four generations we've brought the goodness of the best tasting potatoes, onions and carrots to New Zealand's table. Our potato range Perlas potatoes, Inca Gold potatoes, Piccolos potatoes, Vivaldi Gold and more.
A S Wilcox and Sons Ltd's Company Logos


A S Wilcox and Sons Ltd's Brand Colors
Hex Code
Color name
RGB
HSL
CMYK
#005BA5
Endeavour
0, 91, 165
207, 100, 32
100, 45, 0, 35
#B19D81
Mongoose
177, 157, 129
35, 24, 60
0, 11, 27, 31
#A17933
Luxor Gold
161, 121, 51
38, 52, 42
0, 25, 68, 37
About A S Wilcox and Sons Ltd
Wilcox is a 4th generation, family-owned, and operated company dedicated to delivering fresh, nutritious food from our fields to your table. Established in 1954, A. S.
Wilcox and Sons Ltd has become a cornerstone of New Zealand's agricultural industry, specializing in potatoes, onions, and carrots. Our commitment to quality is evident in our diverse product range, including Inca Gold, Piccolos, Vivaldi, Perlas, Red Jackets, and Beta Bites, each offering a unique flavor profile and culinary versatility. From creamy and buttery to sweet and crunchy, our vegetables cater to every palate and occasion.
Our rich history, spanning over decades, showcases our passion for innovation, sustainability, and growth. Whether you are looking for seasonal delights, nutritional information, or mouth-watering recipes, Wilcox is your go-to source for premium, farm-fresh produce. Experience the taste of tradition and quality with Wilcox - "Grown by our family for your family.
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Brand industry
Food and Drink
Company type
Privately Held
Year founded
Suggest founded year
Company size
51-200 employees