Wild Rye is a vibrant brand dedicated to empowering adventurous women through sustainably crafted contemporary mountain apparel. Based in Sun Valley, Wild Rye offers a diverse range of products designed for outdoor enthusiasts, including bike bottoms and tops, bibs, shorts, pants, shirts, jackets, and accessories like hats and beanies. Their mission is to create stylish, functional clothing that caters to all women, femme, and non-binary individuals, regardless of their experience level or background.

The brand prides itself on fostering an inclusive community and building confidence among women in outdoor activities. Wild Rye is also committed to environmental stewardship, ensuring a sustainable supply chain while celebrating the joys of being outdoors. With initiatives like partnerships with organizations such as SheJumps and event-driven empowerment efforts, Wild Rye aims to inspire women to connect with nature and with each other. From mountain biking to snow adventures, the brand is all about supporting and uplifting women while they explore the great outdoors in comfort and style.