Wildlife Conservation Action is a brand dedicated to promoting human-wildlife coexistence and socio-economic development of communities living adjacent to wildlife areas. Their mission is to conserve wildlife in human dominated landscapes by strengthening the capacity of local communities to mitigate human-wildlife conflict. They believe that by empowering these communities and providing economic opportunities, the reliance on illegal activities such as poaching and wildlife trade can be reduced.

Wildlife Conservation Action focuses on three priority areas: coexistence, conservation education, and conservation science. They have several ongoing projects, including the Nyaminyami Project, Mbire Project, and Shangani Project. The brand is led by a team of passionate African conservationists who work tirelessly to save wildlife and improve the lives of people living alongside these majestic creatures.

With their vision of community-led human-wildlife coexistence, Wildlife Conservation Action aims to create better livelihoods for communities and thriving wildlife populations