Willaeo, home of Transform with Tess, provides health and wellness coaching for women, particularly those aged 35–55 navigating perimenopause and other hormonal changes. Its approach focuses on working with the body through life changes rather than relying on restrictive diets, extreme exercise, or unrealistic expectations. The goal is to help women feel stronger, more energised, confident, and in control with support suited to their lifestyle and needs.

Services include sustainable weight loss coaching, nutrition and metabolic health guidance, behaviour change and mindset coaching, and personalised strength and movement support. Coaching combines practical strategies, healthy habits, accountability, and ongoing adjustments to help clients make lasting changes. Willaeo offers Elevate With Tess, a one-to-one coaching program for women seeking personalised guidance, as well as the Transform With Tess Community, an online community focused on metabolic health and sustainable habits. The brand also shares wellness articles through its blog. Clients begin by discussing their circumstances and goals, then receive a plan designed around their schedule, energy, and body.