Willamette Valley Wineries is a renowned brand offering exceptional wine products and services in the Willamette Valley region of Oregon. With a mission to promote, enhance, and protect the prestige of the Willamette Valley Appellation and its wines, Willamette Valley Wineries Association (WVWA) actively monitors and engages in the development of public policies at both federal and state levels. They keep their members well-informed and facilitate collaboration within the industry.

In response to the ongoing pandemic, Willamette Valley Wineries Association provides leadership by developing and communicating operating guidelines to ensure the safety of visitors and staff. They adhere to recommended OHA Masking Requirements for Indoor and Outdoor Spaces and provide regular COVID-19 updates. The brand takes immense pride in the recognition of the Willamette Valley wine region by the European Union through Protected Geographical Indication (PGI) Status approval.

This designation protects the Willamette Valley name, ensuring its authenticity and preventing misuse and fraudulent labeling. Additionally, Willamette Valley Wineries Association advocates for compliance with labeling regulations and promotes the exceptional wines of the Willamette Valley AVA. They also offer a range of merchandise and touring guides for wine enthusiasts.

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