Will & Agency
@willandagency.com
We improve decision making in human centred organisations by providing an overview of markets and opinions - and deep insights into motivations, behaviour, and opportunities.
Will & Agency's Company Logos
Will & Agency's Brand Colors
Hex Code
Color name
RGB
HSL
CMYK
#FD947E
Vivid Tangerine
253, 148, 126
10, 97, 74
0, 42, 50, 1
#333333
Mine Shaft
51, 51, 51
0, 0, 20
0, 0, 0, 80
About Will & Agency
Will & Agency is a brand that specializes in audience building in the film industry. They have developed a sub brand called PUBLIKUM, which is a software platform designed to help film projects establish a stronger connection with their audiences. PUBLIKUM combines AI-analysis with anthropological research to provide filmmakers with deep and meaningful insights into audience reactions during the early stages of script development.
By analyzing data from social and news media, PUBLIKUM helps identify the most important ways that audiences relate to the main themes in a film. This analysis can be compared across different segments and markets, allowing filmmakers to make more informed decisions about their storytelling. PUBLIKUM has already assisted over 20 international film projects and has been showcased at prestigious film festivals.
In addition to the film industry, Will & Agency has expanded its services to other spectator-based sectors like gaming, museums, and sports
Company type
Privately Held
Year founded
2018
Company size
11-50 employees
