

Hex Code
Color name
RGB
HSL
CMYK
#D8B16E
Harvest Gold
216, 177, 110
38, 58, 64
0, 18, 49, 15
William Becknell is a prominent figure celebrated as the "Father of the Santa Fe Trail," with a rich history that has been meticulously preserved by historian and guide Allan Wheeler. Based in Santa Fe, New Mexico, Wheeler combines his expertise in regional history with engaging tours that reveal the captivating stories surrounding this historic trade route. His services include guided historical walks through Santa Fe and Northern New Mexico, where he immerses visitors in the area's diverse cultures and historical significance.
Wheeler is dedicated to teaching and sharing the legacy of William Becknell and the Santa Fe Trail, accredited by the New Mexico Humanities Council for his dynamic first-person portrayals. His commitment to historical accuracy and authenticity is reflected in his custom period costumes and engaging presentations. Additionally, as a national director of the Santa Fe Trail Association, Wheeler advocates for the preservation of the trail's 1,600 miles of history, ensuring that this vital part of American heritage is sustained for future generations.
Brand industry
Travel and Tourism
Company type
Suggest company type
Year founded
Suggest founded year
Company size
Suggest company size
How do I download the William Becknell logo?
The William Becknell logo comes as a dark logo. Download as transparent PNG.
What are William Becknell's brand colors?
The William Becknell brand color has the hex code #D8B16E.
The William Becknell name, logos and brand assets are trademarks of William Becknell and its affiliates. Brandfetch isn't affiliated with or endorsed by William Becknell. Their use is subject to William Becknell's brand guidelines.