Willwa is a Swedish creative brand based in Huskvarna, founded in March 2017 by graphic and pattern designer Johanna Larsson and product designer Dean Nien-Fu Chen. The brand creates original patterns and illustrations for washi tape, stickers and other stationery, drawing inspiration from Swedish nature and culture. Its designs range from illustrative scenes to graphic patterns, offering options for planners, paper crafts and everyday creative projects.

Willwa’s product range includes floral, nature-inspired, shiny and illustrated washi tapes, as well as customized washi. Shoppers can also find sticker sheets and bundles, monthly, functional and mini decorative planner stickers, and sticker books. Other offerings include stamps and stencils, notebooks and notepads, pencil cases, creative cards, gift tags, washi cards and cutters, scrunchies, and digital downloads. The brand’s products are intended to help people decorate and express their creativity in daily life. Willwa operates an online shop and provides information for wholesale customers. It also invites visitors to join its mailing list for studio news, shop updates and occasional extras.