WILPF is a brand dedicated to creating a world of permanent peace, founded on feminist principles of freedom, justice, nonviolence, human rights, and equality for all. Their vision, as outlined in their Constitution and 2015 Manifesto, is centered around the coexistence and flourishing of people, the planet, and all its inhabitants in harmony. At the core of WILPF's work lies a commitment to advancing equality and human rights without gender-based discrimination.

They reject militarism in all its forms and engage in peaceful forms of protest to promote sustainable solutions to global challenges. WILPF also emphasizes solidarity, opposing racism and striving for ecological sustainability. With a feminist approach to peace, WILPF works collaboratively and inclusively, valuing diversity and inclusion.

They recognize and address intersecting forms of oppression and actively seek to learn, share knowledge, and transform power dynamics. By centering the voices and experiences of those directly impacted by violence and conflict, WILPF advocates for inclusive and empowering solutions. With a focus on mentorship and leadership, they aim to increase diversity and foster inclusive spaces.

WILPF's work extends to various countries and regions, and they invite individuals to become members, start sections, and participate in their network and events