Wilton is a baking and cake-decorating brand that has inspired home bakers and treat makers since 1929. It offers products, recipes, tutorials, and classes to help people create desserts for everyday enjoyment and special occasions, from a first cupcake to a celebration cake.

Its product range includes bakeware such as cake pans, cookie sheets, cupcake tins, loaf pans, and silicone molds, alongside decorating tools, piping bags and tips, cookie cutters, candy molds, and fondant tools. Bakers can also find ingredients and decorations, including food coloring, icing mixes, sprinkles, Candy Melts, cupcake toppers, and treat packaging.

Wilton shares recipes for cakes, cookies, cupcakes, breads, candies, and more, as well as practical decorating tips and creative ideas for holidays and gatherings. Through Wilton Sweet Studio in Naperville, Illinois, the brand offers hands-on classes for different ages and skill levels, covering baking and decorating techniques. It also hosts live tutorials led by Wilton instructors and provides a store locator to help customers find products nearby.